Have You Asked Your Agency These 5 Questions?

Most client-agency breakups aren’t because of bad media buying.

They’re because of misalignment.

Misaligned expectations. Misunderstood roles. Missed communication.

And when that happens?

It’s easy to assume “they just don’t know what they’re doing.”

But before you pull the plug, ask these:

1. What’s the actual goal right now?

If your agency says “performance,” that’s not a goal—it’s a mood.

You want clarity:

No goal = no judgment.

2. What did you test this month—and what did you learn?

Not what ran. Not what flopped.

But what did you learn?

3. What’s working creatively—and why?

If they can’t tell you why a concept is working…

…it’s luck.

You’re not paying for ads.

You’re paying for diagnosis. And direction.

4. Are there bottlenecks outside the ad account?

If your site’s a maze or your offer confuses buyers, a great campaign won’t save you.

Silence isn’t professionalism. It’s a red flag.

5. What would you do with double the budget?

This is the vision test.

A strategist will talk about scaling systems, audience segmentation, creative pipelines.

A technician will say:

And that’s your answer.

Ask the right questions.

Get clarity.

Then decide if it’s time to move on—or finally get aligned.

— Peter

🤝 Want help decoding agency performance—or building a better media system in-house?

Let’s talk.