I’d Bet $1,000 You’re Doing This Wrong

If you’re optimizing your campaigns based on CPC or CTR...

I’d bet $1,000 you’re doing it wrong.

(And I’d probably win.)

Here’s why:

Most media buyers obsess over metrics that look good in a dashboard but mean absolutely nothing to your bottom line.

• Low CPC? Cool.

• Sky-high CTR? Great.

• Cheap traffic? Even better.

But if it’s not converting, it’s worthless.

The Big Mistake

Guess which one gets paused?

Too often, it’s the winner because someone saw “high CPC” and panicked.

They weren’t looking at the right data.

What the Best Brands Do

If you want to scale profitably, you need to shift from:

❌ “How cheap can we get the click?”

TO

✅ “How efficiently can we acquire and monetize?”

The best brands track:

• CAC vs. LTV

• MER (blended ROAS, not just campaign ROAS)

• AOV over time

• Retention by cohort

• Incrementality (did we actually drive net-new revenue?)

The Fix (On Us)

If your reporting is lying to you — or your agency is focused on the wrong numbers — let’s talk.

We’ll review your account and show you exactly what’s costing you scale.

No fluff. No sales pitch. Just the truth.

👉 Book your strategy session

Because the only thing worse than wasting ad spend…

…is thinking you’re crushing it when you’re not.

Best,
Peter Delle