Steal This 5-Point UX Audit for More Conversions

The media buyer of 2025 isn’t an ad operator—they’re a user journey architect.

Automation already handles the levers. The question is no longer can you get someone to click—it’s what happens next?

Because the real money isn’t in the ad. It’s in the flow.

Why Media Buying Is Becoming a UX Job

Your edge now lives between the scroll and the sale:

• Does the ad set up the landing page or create friction?

• Does the quiz guide, or confuse?

• Do product pages build desire or kill momentum?

• Is your post-click experience built for the buyer—or just for the brand?

This is UX. And it’s now central to media buying.

The top buyers today think less like operators, more like product designers.

They’re obsessed with journey psychology. With how the experience feels.

Not just how it looks—or what it costs to get there.

💰 Steal This: The Media Buyer’s UX Audit

Run through this checklist. Quickly. Often.

Hook

Does the creative speak directly to a pain, goal, or desire—before the scroll stops?

Flow

Is the ad → landing page transition frictionless?

• Do headlines match?

• Is the “next step” obvious?

Clarity

Is it 100% clear what you’re offering, why it matters, and what to do next?

Friction

Are you asking for too much too soon?

• 9-question quiz? That better be fun.

• Email gate before any value? Expect a bounce.

Feel

Does the mobile experience feel smooth? Fast? Trustworthy?

Load your lander. Tap around. Would you convert?

Your Turn

Want to know how your user journey stacks up?

Reply to this email with “UX me.”

I’ll pick one brand this week to get a free, no-BS audit. Full teardown. Real insights.

Best,
Peter Delle