Stop Asking AI to Cook—Make It Prep the Kitchen Instead

Most marketers are using AI like it’s a microwave:

🧠 Toss in bland inputs.
🚀 Hit reheat.
🥱 Expect gourmet output.

The result? Lukewarm copy with no bite, no edge, and no soul.

Because AI isn’t the chef. You are.

And if you're asking it to do the cooking, you're already serving leftovers.

The Problem Isn’t AI. It’s How You Use It.

Most people use AI to converge—to tidy up, to polish, to make something "better."

But the real power of AI is in divergence.

You don’t need help making small changes.

You need help finding radically new angles, weird hooks, unexpected truths.

That means asking:

• “What if this ad was written by someone who hates this product?”

• “How would a cynical customer trash this in a Reddit thread?”

• “Give me 3 archetypes who would buy this—but for completely different emotional reasons.”

When you prompt like that, AI doesn’t just regurgitate.

It reveals. It provokes. It opens doors you weren’t even looking at.

Here’s How We Actually Use ChatGPT (and You Should Too):

❌ Not this:

✅ Instead:

The AI isn’t automating our creativity. It’s amplifying our perspective.

It’s the sous chef—not the meal.

Bottom Line:

Stop using AI to write for you. Start using it to think with you.

Because the next breakthrough idea?

It’s probably one weird prompt away.

Best,
Peter Delle