The Real Reason You’re Not Winning Bigger

I’ve been reading Nate Silver’s On the Edge, and it’s easily one of the best books I’ve come across this year.

One point really hit home for me: In poker — and in life — if you want to win big, you have to take risks… And most of us aren’t taking enough.

We stick to what’s comfortable, afraid to bet on what could take us to the next level.

But without those calculated risks, you never really unlock your full potential.

In poker, the best players know when to make bold moves. The same goes for media buying.

Playing it safe keeps you afloat, but real breakthroughs come from taking smart, strategic risks.

So, go out there and take some risks this week — you might even make it one for the highlight reel.

Best,
Peter Delle