Honesty is a Virtue—But Not When It Destroys Your Conversion Rate

What I See in Every Failing Ad Account

(And Almost None of the Winning Ones)

The Market Heard You. It Just Didn’t Care.

Are You Paying Your Media Buyer to Underperform?

Your Funnel Feels Like a Sketchy Motel Lobby at Midnight

If Your Ads Were a Cult, Would Anyone Join?

🧘‍♂️ What Would a Monk Do With Your Ad Budget?

If I Had to Fire 90% of Media Buyers Tomorrow...

Here’s Who I’d Keep (And Why)

🐐 What Goat Farmers Know About Media Buying That You Don’t

CPM Obsession Is the Flat-Earth Theory of Media Buying

What Cocaine Taught Me About CRO

It’s not about the product. It’s about the hit.

I’d Bet $1,000 You’re Doing This Wrong

Because 92% of brands are.